A mobile web site is just what you imagine it to be. A version of your normal site specifically designed and optimized for correct display on the smaller screen of an internet enabled mobile phone or other mobile device such as an ipad. Because a smaller screen is involved there are specific considerations needed to meet the needs of the mobile internet user.
Try viewing your main web site on your own mobile device. Notice how it does not display properly on the screen and how you have to scroll around, increase the view but can only see part of the screen, notice how hard it is to read the text, make contact or place an order. If you can't fix this for your visitors they may move on to one of your competitors and you have lost them. A mobile web site of your own can address that problem.
You cannot argue with numbers. It's a plain fact that mobile internet use is very much on the increase. People use their mobile phones, ipads and similar more and more for internet use. Indeed, some people do not use anything other than their mobile devices for internet use. So you have to move with the times and ensure your business is set up to satisfy the mobile internet user.
Without a mobile web site then the mobile user views your normal web site. This can be problematic for them not only for presentational reasons as we touched on earlier but also file size and graphics heavy sites can be an issue for mobile users who do not want to eat up their data transfer allowances waiting for photographs and images to load up. You mobile web site will be text based for ease and speed of loading on the mobile device screen thus using very little of the users data allowance.
Ease of navigation is another very important reason you need a mobile web site. Given the screen size issue the mobile device user visiting your normal site will have to scroll up and down to view it and a navigation system built for the traditional site will not be effective for the mobile visitor. Thus a correctly optimized mobile version will make it very quick and simple for the mobile user to navigate around.
So here we have looked briefly at some very important reasons for you, the business owner, to consider organizing a mobile web site to specifically serve the mobile market and reach out to them. Cater for their needs by giving them properly formatted mobile version and you enhance your prospects of gaining those visitors as customers. Can you afford not to?
