Advanced Search on LinkedIn is a great research tool.
One of the most powerful search categories is Location. Not only can you see who lives in your town, but also when you attend trade shows or conferences, it’s a great way to connect with people before the event.
A really cool app that you can use for conferences is Bizzabo, which has a LinkedIn API interface. There are thousands of events in there and you can see who will be at the event. It shows you their LinkedIn profile. In the show, you’ll also discover another app which can be used for prospecting.
We used Bizzabo for Social Media Marketing World.
Listen to the show to find out how you can discover if a prospect is active in a particular LinkedIn group.
Viveka’s experience on LinkedIn
Viveka is extremely active on LinkedIn, either prospecting or inbound. She says that 70-80% of her business comes through LinkedIn and the remainder through things that she markets on Twitter.
When you own a LinkedIn group, it allows you to position yourself as a thought leader. Viveka owns quite a few groups. Make sure the content you share is helpful and useful and not at all promotional. You need to ask questions and respond to other group members’ discussions.
You’ll hear about Viveka’s most active group, and how it’s a support system for the LinkedIn chat on Twitter.
For more Plz visit the link at http://www.socialmediaexaminer.com/linkedin-prospecting-with-viveka-von-rosen/#more-48126